{"id":21699,"date":"2025-10-13T09:14:46","date_gmt":"2025-10-13T07:14:46","guid":{"rendered":"https:\/\/www.pyp-asociados.com\/farmacia-2030-tres-palanques-que-nomes-els-audacos-exploren\/"},"modified":"2026-01-19T08:50:00","modified_gmt":"2026-01-19T07:50:00","slug":"farmacia-2030-tres-palanques-que-nomes-els-audacos-exploren","status":"publish","type":"post","link":"https:\/\/www.pyp-asociados.com\/ca\/farmacia-2030-tres-palanques-que-nomes-els-audacos-exploren\/","title":{"rendered":"Farm\u00e0cia 2030: tres palanques que nom\u00e9s els auda\u00e7os exploren"},"content":{"rendered":"<p id=\"ember162\" class=\"ember-view reader-text-block__paragraph\"><em>Anticipar-se al futur ja no \u00e9s una opci\u00f3. \u00c9s la clau per mantenir la rendibilitat i el valor patrimonial de la teva farm\u00e0cia en la pr\u00f2xima d\u00e8cada.<\/em><\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember163\" class=\"ember-view reader-text-block__heading-3\">1. El nou rol del farmac\u00e8utic integrador<\/h3>\n<p id=\"ember164\" class=\"ember-view reader-text-block__paragraph\">La farm\u00e0cia del futur ser\u00e0 un espai h\u00edbrid, on l\u2019atenci\u00f3 sanit\u00e0ria i la tecnologia s\u2019entrellacen. Cada vegada m\u00e9s farm\u00e0cies amplien la seva oferta amb:<\/p>\n<ul>\n<li id=\"ember165\" class=\"ember-view reader-text-block__paragraph\"><strong>Serveis de salut preventiva<\/strong> | Tests gen\u00e8tics, monitoratge remot de constants, plans nutricionals personalitzats.<\/li>\n<li id=\"ember166\" class=\"ember-view reader-text-block__paragraph\"><strong>Integraci\u00f3 amb plataformes digitals de salut<\/strong> | Aplicacions connectades que faciliten el seguiment dels tractaments i l\u2019adher\u00e8ncia terap\u00e8utica.<\/li>\n<li id=\"ember167\" class=\"ember-view reader-text-block__paragraph\"><strong>Nous models de relaci\u00f3 amb el pacient<\/strong>, on l\u2019experi\u00e8ncia i la confian\u00e7a s\u00f3n el veritable actiu de fidelitzaci\u00f3.<\/li>\n<\/ul>\n<p id=\"ember168\" class=\"ember-view reader-text-block__paragraph\">En aquest context, el farmac\u00e8utic passa de dispensar a <strong>acompanyar<\/strong>, assumint un paper protagonista en la prevenci\u00f3 i el benestar global del pacient.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember169\" class=\"ember-view reader-text-block__heading-3\">2. Els intangibles que multipliquen el valor d\u2019una farm\u00e0cia<\/h3>\n<p id=\"ember170\" class=\"ember-view reader-text-block__paragraph\">En les operacions de compravenda, la ubicaci\u00f3 ja no ho \u00e9s tot. Avui, el <strong>valor de marca, la reputaci\u00f3 digital i la relaci\u00f3 amb els pacients<\/strong> poden marcar la difer\u00e8ncia entre una farm\u00e0cia comuna i una inversi\u00f3 excel\u00b7lent.<\/p>\n<p id=\"ember171\" class=\"ember-view reader-text-block__paragraph\">Claus que marquen tend\u00e8ncia:<\/p>\n<ul>\n<li>La reputaci\u00f3 en l\u00ednia influeix fins a un <strong>30 % en la valoraci\u00f3 percebuda<\/strong> del negoci.<\/li>\n<li>Les farm\u00e0cies amb <strong>estrat\u00e8gia de comunicaci\u00f3 activa i marca consolidada<\/strong> capten m\u00e9s clients sense dependre del tr\u00e0nsit f\u00edsic.<\/li>\n<li>La visibilitat local, els continguts de valor i l\u2019atenci\u00f3 omnicanal s\u00f3n nous factors de fidelitat.<\/li>\n<\/ul>\n<blockquote id=\"ember173\" class=\"ember-view reader-text-block__blockquote\"><p><em>Una marca s\u00f2lida no s\u2019improvisa: es construeix amb coher\u00e8ncia, estrat\u00e8gia i acompanyament expert.<\/em><\/p><\/blockquote>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember174\" class=\"ember-view reader-text-block__heading-3\">3. La sostenibilitat com a avantatge competitiu<\/h3>\n<p id=\"ember175\" class=\"ember-view reader-text-block__paragraph\">Les farm\u00e0cies que aposten per la sostenibilitat no nom\u00e9s milloren la seva imatge, sin\u00f3 tamb\u00e9 la seva rendibilitat. L\u2019efici\u00e8ncia energ\u00e8tica i les pol\u00edtiques verdes ja s\u00f3n <strong>criteris de valoraci\u00f3<\/strong> en operacions de compra i venda.<\/p>\n<p id=\"ember176\" class=\"ember-view reader-text-block__paragraph\">Nous impulsors del valor sostenible:<\/p>\n<ul>\n<li>Certificacions energ\u00e8tiques A o B que <strong>incrementen fins a un 12 %<\/strong> el valor de mercat.<\/li>\n<li>Reducci\u00f3 de la petjada de carboni i reciclatge d\u2019envasos com a element diferenciador.<\/li>\n<li>Programes de fidelitzaci\u00f3 vinculats al comprom\u00eds ambiental del pacient.<\/li>\n<\/ul>\n<p id=\"ember178\" class=\"ember-view reader-text-block__paragraph\">El futur ser\u00e0 verd, tamb\u00e9 en el sector farmac\u00e8utic.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember179\" class=\"ember-view reader-text-block__heading-3\">4. Com ho fem a Pullman Asesores<\/h3>\n<p id=\"ember180\" class=\"ember-view reader-text-block__paragraph\">A Pullman Assessors no nom\u00e9s acompanyem els nostres clients en la compravenda. Els ajudem a <strong>preparar la seva farm\u00e0cia per al futur<\/strong>.<\/p>\n<p id=\"ember181\" class=\"ember-view reader-text-block__paragraph\">El nostre model d\u2019assessorament de nova generaci\u00f3 inclou:<\/p>\n<ul>\n<li><strong>Diagn\u00f2stic 360\u00b0 d\u2019innovaci\u00f3<\/strong> \u2014 analitzem la maduresa digital, el posicionament de marca i la sostenibilitat operativa.<\/li>\n<li><strong>Mentoria estrat\u00e8gica personalitzada<\/strong> \u2014 dissenyem el full de ruta per incorporar aquestes palanques sense interrompre l\u2019activitat di\u00e0ria.<\/li>\n<li><strong>Formaci\u00f3 cont\u00ednua i acompanyament postvenda<\/strong> \u2014 ajudem a transformar la gesti\u00f3 per consolidar valor a llarg termini.<\/li>\n<\/ul>\n<p id=\"ember183\" class=\"ember-view reader-text-block__paragraph\"><em>\u201cAnticipar-se no \u00e9s un luxe, \u00e9s una manera de protegir la teva inversi\u00f3.\u201d<\/em> \u2014 Jes\u00fas Dabasa, CEO de Pullman Asesores<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember184\" class=\"ember-view reader-text-block__paragraph\">Les farm\u00e0cies que integrin innovaci\u00f3, reputaci\u00f3 i sostenibilitat no nom\u00e9s sobreviuran: lideraran el mercat.<\/p>\n<p id=\"ember185\" class=\"ember-view reader-text-block__paragraph\">A Pullman Assessors t\u2019acompanyem per fer-ho possible.<\/p>\n<p id=\"ember186\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udcde 972 940 811\u2003\ud83d\udce7 <a class=\"pwHwmXBqmofSClxsctVkNQQzvNIASaSVkFYLg\" tabindex=\"0\" href=\"mailto:info@pullman.cat\" target=\"_self\" data-test-app-aware-link=\"\">info@pullman.cat<\/a> \ud83c\udf10 <a class=\"pwHwmXBqmofSClxsctVkNQQzvNIASaSVkFYLg\" tabindex=\"0\" href=\"http:\/\/www.pyp-asociados.com\/\" target=\"_self\" data-test-app-aware-link=\"\">www.pyp-asociados.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descobreix com la farm\u00e0cia del futur integra innovaci\u00f3, reputaci\u00f3 i sostenibilitat per augmentar-ne el valor i fidelitzar pacients.<\/p>\n","protected":false},"author":5,"featured_media":21697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[307],"tags":[445,643,461,341,701,362,699,520],"class_list":["post-21699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-pullman-asesores","tag-consultoria-farmaceutica-ca","tag-farmacies-ca","tag-innovacio","tag-inversio","tag-marca-ca","tag-pullmanasesores-ca","tag-pulsofarmaceutic","tag-sostenibilitat"],"_links":{"self":[{"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/posts\/21699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/comments?post=21699"}],"version-history":[{"count":1,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/posts\/21699\/revisions"}],"predecessor-version":[{"id":23435,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/posts\/21699\/revisions\/23435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/media\/21697"}],"wp:attachment":[{"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/media?parent=21699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/categories?post=21699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pyp-asociados.com\/ca\/wp-json\/wp\/v2\/tags?post=21699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}